Strategy, in itself, applies to a broad base when it comes to brand development. It infiltrates the marketing plan, advertising placements, customer interactions, visual communications and more – even, all the way down to the story behind the brand. The brand strategy directs you where to go, helps you to plan ahead, and ultimately defines the important decisions that must be made. Before the many pieces that make up the brand can fall into place, a strategy must be thoroughly developed and ready for action.
When developing a strategy for your brand to follow, we research both internal and external variables that affect you brand. We focus on the brand position within the market to get a true idea of how your brand is viewed from the outside. Just as a house is built on a foundation, we develop a strong foundation in which your brand can be built upon. Before we ever begin to formulate visual aspects of your brand we begin with positioning and strategy development. Every touch point should be consistent and be linked directly back to the brand strategy.