We see creative as a catalyst; a jumping point from brand identity to story creation. It is research and analysis, imagination and collaboration. It is every touch point that furthers the conversation between the brand and the consumer. Your visual identity should be the culmination of everything that your brand represents and it should leave a lasting impression that is both meaningful and engaging.
What impression does your brand image leave?
When people view your logo, pick up a business card, come across your website online or interact with any other brand touch points, your visual identity should clearly communicate the brand promise. Being that your brand resides in a world where judgments are made in mere seconds, your identity should be carefully and thoroughly constructed so as to not neglect any key characteristics that differentiate your brand from the rest.