Little Caesars Pizza
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Michael and Marian Ilitch, the founders of Little Caesars Pizza, dreamed big, took risks, and grew one pizza shop in a Detroit suburb into an international pizza chain. It started with a little-known snack food called “pizza” brought home by World War II soldiers returning from Italy. Mike and Marian saw promise in this new food and were passionate about starting their own pizza business. They invested their $10,000 life savings toward opening a single Little Caesars shop in 1959.To grow the chain, Mike and Marian franchised their stores, ultimately giving thousands of individuals the opportunity to own their own business. More than 50 years later, Little Caesars is the largest carry out pizza chain in the world and an internationally known brand. The Wilmington, NC franchise required a more prominent message to customers and a method to use social media applications to attain more market penetration. A contest promotion was suggested through a Custom Facebook Application with a link to a content management system and an auto delivery of coupons.
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